Why Major in Public Relations?
The role of the communications specialist is rapidly growing and becoming more complex. Belmont’s Bachelor of Science or Bachelor of Arts in Public Relations Management is designed to help you develop as a strong communicator, influencer and storyteller through a balance of academic courses and hands-on practice.
Our courses, taught by faculty who are exceptional teachers and practitioners, emphasize writing, speaking and business skills and will give you the opportunity to build your professional portfolio while you learn.
Enhance Your Knowledge: The communication foundations and skills you’ll learn will help you gather insights, think strategically, communicate persuasively, develop actionable plans, and proactively manage client issues.
Expand Your Portfolio & Network: Belmont’s public relations classes engage you with projects that encourage involvement within the community and leave you with hands-on experience that you can add to your resume. Expand your network in the Public Relations Student Society of America (PRSSA) with opportunities to network with Nashville’s PRSA members, who are often guest-lecturers in class.
Am I an Adult Student?
Want to transfer previous college credits?
See how your courses will transfer to Belmont University.
What makes Adult Degree Programs special?
Your Success is Personal: Our students are not one-sized fits all, and neither is our commitment to you. Your path to a college degree is unique, and we take your success as personally as you do. Our staff and faculty will be with you from the first point of contact all the way through graduation and beyond, providing personalized guidance and assistance so you don’t have to go it alone.
Education Designed to Elevate Your Career: Whatever adult degree program option you choose, a career-focused curriculum will help you elevate your current career or prepare you for new professional or personal opportunities.
Unique Tuition Discount for Adult Degree Program Students: Belmont is dedicated to offering access to high-quality education for busy adults. Students in Belmont’s Adult Degree Program receive more than a 60% discount off of the tuition cost that traditional Belmont students pay for the very same quality, private school education.
What You'll Learn
Gain Skills & Expertise
Here's a sample of what you'll do in our Public Relations Management Program:
- Write and produce public relations materials, including: news releases, backgrounders and talking points, media kits, advertising copy, fund-raising letters, grant proposals, speeches.
- Explore social media techniques and their application in public relations practices.
- Design, produce and manage various print and digital media in public relations campaigns.
- use informal and formal research skills such as surveys, focus groups, content analysis, sampling methods and measuring public opinion.
- Research, plan, implement and evaluate a public relations campaign on behalf of a real-world client.
- Through a specialization in event-planning, plan and promote events, including: news conferences, fund-raising, concerts and community sponsorships.
Program Details
Curious about your coursework? View requirements for this degree in the course catalog.
Who you are today is different than the person you were when you graduated from high school.
We recognize the student you are now: a working professional with extensive work and life experience. Our adult degree application process does not require the SAT or ACT, and we consider your professional experience and personal accomplishments as we review your application materials.
- Public Relations Student Society of America: PRSSA is a nationally affiliated organization for students interested in public relations to develop themselves pre-professionally outside the classroom through networking, internship opportunities and professional education.
- Tower Creative Communications: Tower Creative Communications is the nationally affiliated, student-run strategic communication agency at Belmont University. Established in 2006 as a professional development initiative of Belmont’s chapter of the Public Relations Student Society of America (PRSSA), Tower Creative strives to deliver excellent communication strategies and tactics to meet actual needs, solve real problems and, ultimately, advance their clients’ missions. The agency welcomes a diverse group of student associates—from any major or minor—with knowledge and skills in public relations, marketing, management, audio/video production, graphic design, photography, social media management, web design and writing. Working together, associates sharpen their skills, build their portfolios and bolster their confidence while serving the communication needs of on- and off-campus clients.
Career Possibilities
A public relations management degree from Belmont can open the door to fulfilling careers in communications, public relations, event planning, writing, advertising, communications, social media management and more.
Here are just a few career paths that you can consider pursuing in the communications industry:
- Corporate Communications Expert
- Media Planner
- Market Researcher
- Graphic Designer
- Writer
- Advertising Analyst
- Public Relations Account Executive
- Event Planner
- Publicist
- Sports Agent
- Freelance Writer/PR Practitioner
- Speech Writer
- Consultant
- Media Relations Manager
Jessica Morin
Event Experience Manager | Ethisphere
“Belmont's Adult Degree Program offered me the opportunity to study what I am passionate about within a growing and thriving city. The discounted tuition rate made choosing Belmont over a neighboring state school an easier choice. As an adult who spent many years in a corporate environment, I appreciated getting back in the classroom and learning new skills.”
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Kim Powell
Admissions Coordinator
615.460.6850
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