Why Major in Social Media Management?
Belmont is one of the first universities in the nation to offer a traditional undergraduate degree in social media management. Expand your knowledge of social media, hone your content creation skills and develop your abilities to manage strategically. With a Bachelor of Arts or Bachelor of Science in Social Media Management, you will show future employers that you know how to help them maximize their use of social media for strategic communication.
Like print and broadcast media, the rapid adoption of social media has changed the ways we communicate. However, unlike traditional media of the past, the power of social media is now in the hands of the many individual users instead of a few media giants. Organizations of all types—in every industry—are navigating the ever-changing landscape of web-based and mobile media. Those organizations need strategists who can guide them.
The Social Media Management program, offered by the Department of Public Relations, will prepare you to become a strategic communication professional who specializes in social media. Our curriculum has been designed to help you think strategically, solve problems creatively and communicate purposefully.
Five key areas are at the core of the program:
- Relationship Building & Strategic Planning
- Research & Analytics
- Content Creation
- Engagement & Community Management
- Leadership, Ethics & Law
Through a well-development curriculum and co-curricular opportunities such as internships and work with Tower Creative Communications, Belmont’s student-run agency, you will be able to confidently:
- Develop strategic plans for social media to support communication goals and objectives for relationship building and maintenance.
- Design and conduct research to make strategic decisions about social media management and to evaluate the effectiveness of social media activities.
- Create engaging content using words, images, audio and video to achieve strategic communication goals on a variety of platforms and devices.
- Identify and respond to emerging issues, risks or crises in online communities.
- Practice responsible, ethical and legal social media management.
Am I an Adult Student?
Want to transfer previous college credits?
See how your courses will transfer to Belmont University.
What makes Adult Degree Programs special?
Your Success is Personal: Our students are not one-sized fits all, and neither is our commitment to you. Your path to a college degree is unique, and we take your success as personally as you do. Our staff and faculty will be with you from the first point of contact all the way through graduation and beyond, providing personalized guidance and assistance so you don’t have to go it alone.
Education Designed to Elevate Your Career: Whatever adult degree program option you choose, a career-focused curriculum will help you elevate your current career or prepare you for new professional or personal opportunities.
Unique Tuition Discount for Adult Degree Program Students: Belmont is dedicated to offering access to high-quality education for busy adults. Students in Belmont’s Adult Degree Program receive more than a 60% discount off of the tuition cost that traditional Belmont students pay for the very same quality, private school education.
What You'll Learn
- Develop strategic plans for social media to support communication goals and objectives for relationship building and maintenance.
- Design and conduct research to make strategic decisions about social media management and to evaluate the effectiveness of social media activities.
- Create engaging content using words, images, audio, and video to achieve strategic communication goals on a variety of platforms and devices.
- Identify and respond to emerging issues, risks or crises in online communities.
- Practice responsible, ethical and legal social media management.
Program Details
Curious about your coursework? View requirements for this degree in the course catalog.
Who you are today is different than the person you were when you graduated from high school.
We recognize the student you are now: a working professional with extensive work and life experience. Our adult degree application process does not require the SAT or ACT, and we consider your professional experience and personal accomplishments as we review your application materials.
- Public Relations Student Society of America: PRSSA is a nationally affiliated organization for students interested in public relations to develop themselves pre-professionally outside the classroom through networking, internship opportunities and professional education.
- Tower Creative Communications: Tower Creative Communications is the nationally affiliated, student-run strategic communication agency at Belmont University. Established in 2006 as a professional development initiative of Belmont’s chapter of the Public Relations Student Society of America (PRSSA), Tower Creative strives to deliver excellent communication strategies and tactics to meet actual needs, solve real problems and, ultimately, advance their clients’ missions. The agency welcomes a diverse group of student associates—from any major or minor—with knowledge and skills in public relations, marketing, management, audio/video production, graphic design, photography, social media management, web design and writing. Working together, associates sharpen their skills, build their portfolios and bolster their confidence while serving the communication needs of on- and off-campus clients.
Career Possibilities
- Social Media Specialist
- Brand Manager
- Content Strategist
- Social Media Consultant
- Digital Advertiser
- Social Media Director
- Social Media Analyst
- Social Media Marketing Manager
- Public Relations Specialist
Request Information
Application Deadlines
Contact Us
Addison Wallace
Admissions Coordinator
615.460.8340
Email Addison