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Undergraduate | In-Person, Online, Hybrid

General Business, BBA

Choose from a broad range of upper level business courses creating a degree diverse and applicable to most business fields upon graduation.

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Jack C. Massey College of Business

Amy Bennett
Assistant Director of Admissions
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Why Major in General Business? 

Given the general nature of the a General Business degree, there are a wide variety of career opportunities available for our graduates, including positions in management, sales, insurance, banking, real estate and human resources, to name a few!

Belmont alumni have accepted offers from such employers as Asurion, Affinion Group, Caterpillar Financial, Cumberland Heights, Hospital Corporation of America (HCA), Keller Williams, Lifepoint Hospitals, Tennessee Golf Foundation and Tyson Foods Inc.

Approximately, 30 percent of our new freshmen will come in as General Business because they know they want to study business, but they are not sure of which area. While students can certainly graduate with a General Business degree, students are able to easily change their major within the Jack C. Massey College of Business once they begin to take coursework in the other areas of business and realize they have an interest in a specific discipline.

What You'll Learn 

  • Basic negotiation skills for business
  • Law fundamentals related to business transactions
  • Venture Management
  • Marketing research techniques and their applications
  • Economic principles to labor markets
  • Wide variety of financial topics

Career Possibilities

  • Marketing Specialist
  • Customer Account Specialist
  • Project Manager
  • Recruiter
  • Human Resources Administrator
  • Purchasing Manager

Program Details


The general business major leads to the Bachelor of Business Administration (B.B.A.) and requires a total of 128 credit hours of coursework:

  • BELL core requirements: 50 hours
  • Business courses: 22 hours
  • B.B.A. core technical requirement: 3 hours
  • General Business Concentration: 18 hours
  • General electives: 22 hours

See All Program Requirements

Courses You'll Take

MGT 4310: Negotiations

This is a course in basic negotiation skills for business. Areas addressed include interests, options, alternatives, legitimacy, communication, relationships and commitment. There is a combination of theoretical knowledge and practical skills around conflict management and resolution in the workplace.

MGT 4220: Business Law II

A second course in law fundamentals related to business transactions. Topics include: the Uniform Commercial Code, bankruptcy, agency, property and forms of business organization.

ETP 3400: Venture Management

Entrepreneurs need to develop basic systems and processes for their businesses as they start-up and begin to grow. This course examines how entrepreneurs effectively develop control processes and human resource systems. There are a variety of legal issues that entrepreneurs face related to the launch and growth of their ventures. Students learn to apply these legal issues to new and growing ventures. Finally, students will explore how the entrepreneur begins the transformation from running the business alone to building a professionalized organization.

MKT 4440: Market Research

A study of modern marketing research techniques and their applications. Topics include research design, questionnaire design, sampling, data collection and analyses and report preparation and presentation. This course normally includes a major project.

ECO 3000: Labor Economics

An extension of economic principles to labor markets. Primary emphasis is placed on household and firm decision-making units within the labor market. Topics to be studied include: labor demand and supply, wage differentials, minimum wage legislation, unemployment, investment in human capital, worker mobility, effects of labor unions, gender, race and ethnicity in the labor market and earnings inequality.

FIN 4410: Advanced Business Finance

This course covers a wide variety of financial topics including capital budgeting, options, cost of capital and free cash flow analysis. Students implement financial topics with a computer spreadsheets.

MGT 3270: Human Resources Management

Personnel policies, procedures, practices and administration from the perspective of the administration of the employee in the business organization and the personnel department. Techniques to research, create and maintain organizational relations are covered.

You’ll learn far beyond the classroom at Belmont. Here are just a few of the opportunities in store for you:

  • Engage in monthly professional development events
  • Attend lectures featuring top business professionals
  • Travel to Budapest, Buenos Aires, Dubai, Prague or another international destination as part of our Global Practicum
  • Complete a professional field experience
  • Get customized career guidance from the Jack C. Massey College of Business Career Development Center

Belmont University’s MBA programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), the premier agency for bachelor’s, master’s and doctoral degree programs in business administration and accounting.

Fewer than 5 percent of business schools worldwide achieve AACSB accreditation, and Belmont is the only private college or university in Tennessee that is accredited by AACSB International for BBA, MBA and accounting programs.

Request Information

Contact Us

Jack C. Massey College of Business

Amy Bennett
Assistant Director of Admissions
Email Amy