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Undergraduate | In-Person

Marketing, BBA

Looking for a dynamic career with endless opportunities for creativity, artistry and collaboration? The energizing field of marketing might be the rewarding profession for you! 

Why Major in Marketing? 

Two students studying in a classroom at BelmontMarketing students at Belmont master and apply traditional and emerging advertising methods and focus on a true understanding of the consumer behavior and desires. Our curriculum concentrates on utilizing market research techniques to direct marketing strategy and measure success.

Belmont Marketing students are encouraged to apply complementary and tailored courses of interest to their degree, such as digital imaging, web page design and public relations, using the 23 hours of built-in general elective credits. Additionally, the Jack C. Massey College of Business’ emphasis on experiential education allows you to get invaluable first-hand experience through diverse internship and study abroad opportunities.

With a marketing degree from the Jack C. Massey College of Business, your choices in career paths are exceptionally wide, and you learn from marketing faculty who bring real world business experience to every class.

Alumni Stories: Ranger Station

Steve and Jordan Soderholm are Belmont alumni, entrepreneurs and founders of Ranger Station, a local Nashville fragrance shop. 

What You'll Learn 

  • Basic understanding of marketing principles used by businesses and organizations, and the operation of our marketing system
  • Modern marketing research techniques and applications
  • Behavioral aspects of the communication process and a systematic approach to selling
  • Consumer motivation, consumer purchase decisions and factors that influence the decision process
  • Data management and analysis, organizational systems and work-flow processes

Program Details

Courses you'll take include:
  • MKT 3210: Principles of Marketing
    An introductory marketing course designed to give a basic understanding of marketing principles used by businesses and organizations, and the operation of our marketing system. The marketing mix, marketing environment, strategic marketing planning, marketing of services and international marketing are covered.
  • MKT 4440: Market Research
    A study of modern marketing research techniques and their applications. Topics include research design, questionnaire design, sampling, data collection and analyses and report preparation and presentation. This course normally includes a major project.
  • MKT 4750: Strategic Marketing Management
    A capstone course for marketing majors that details the strategic market planning process. Topics include SWOT ANALYSIS, the strategic planning process and the development of a marketing plan. This course normally includes a major project.
  • MKT 3220: Personal Selling
    A study of the fundamentals of sales emphasizing the behavioral aspects of the communication process and a systematic approach to selling. The course uses a consultative selling approach.
  • MKT 3230: Services Marketing
    An application of marketing principles applied to service organizations. Unique problems addressed in service businesses include intangibility, matching supply and demand and relationship management.
  • MGT 3250: Event Management
    This course focuses on best practices in modern event management. Topics covered include the administration, coordination, marketing, legal, ethical and risk management issues of managing events. Practical case studies and stories are discussed and applied to real-life management of events.
  • MKT 3320: Consumer Behavior
    An analysis of consumer motivation, consumer purchase decisions and factors that influence the decision process. Psychological, cultural and media influences on decision-making are covered.
  • MKT 3330: Sports Marketing
    An introduction to the varied topics in the sports marketing industry. Topics covered include marketing and media, advertising and communications, athletic endorsements, promotions and special events, licensing and merchandising and sponsor relations as they relate to team and individual sports at both the professional and amateur levels.
  • MKT 3640: Social Media Marketing
    Business and non-profit organizations of all types and sizes recognize the value of social media marketing for its power to reach customers and meet diverse strategic objectives ranging from building brands to developing customer loyalty. This class uses social media tools and technology to study the relevance and importance of this media form to new and emerging marketing processes.
  • MKT 3680: Electronic Markets
    Many products are now sold and delivered electronically. This course examines two primary phenomena: (1) the sale of physical goods and services using the Internet, also known as e-commerce; and (2) the sales and delivery of digital goods such as music, electronic books, movies and software. Both of these phenomena have economic and organizational implications for firms that participate in these markets. Students learn how electronic markets affect both consumers and businesses, including both benefits and costs.
  • MKT 4310: International Marketing
    The course explores the differences between domestic and international marketing. Marketing problems, opportunities and organization of multinational firms to serve transnational markets are examined. Government aids and impediments are discussed along with a framework for cross-cultural analysis.
  • MKT 4320: Retail Management
    A study of strategic retail management. Attention is devoted to the retail strategy process, retail site selection, retail organization structure and human resource management. In-depth analyses of merchandising planning and management, pricing, promotion, store design and layout and customer service are covered.
  • MIS 3620: Business Data Management & Analysis
    This course provides students with a greater understanding of data management and analysis, organizational systems, work-flow processes and user requirements that translate into vital skills for individuals looking to better manage organizational assets and maximize shareholder wealth.

Accelerated MBA 4 +1

The MBA-Accelerated (A.M.B.A.) program is a full-time M.B.A. designed for individuals with little or no full-time business work experience. Individuals admitted to the A.M.B.A. program begin course work in the fall term and complete their studies in the following summer - a total program length of 12 months from start to finish. Through active learning and scholarly exploration, the A.M.B.A. degree is designed to prepare students for entry-level administrative and managerial positions in both the private and public sector.  Students will be equipped with comprehensive business skills, analytical tools, and moral clarity to effectively manage diverse teams and lead organizations in today’s rapidly changing and dynamic, global business environment.

The A.M.B.A. is a non-thesis degree consisting of 36 hours, of which 30 hours are required core courses and 6 hours are elective courses that are chosen by the student.  M.B.A. elective courses may be related to a specific area (e.g. FIN, ETP, BSA, etc.) or may be independent of each other providing students with a broader point of view.

Whether you want to launch your own startup, consult with Fortune 500 companies or explore investment banking, you'll get an early start on building your career. As an Accelerated MBA student, you’ll enjoy small class sizes and outstanding faculty who bring industry experience to every class they teach. Classes meet four evenings a week on a full-time basis, giving you flexibility during workday hours to complete internships, graduate assistantships or part-time jobs. And you can complete the program in less than a year.

Learn more about Belmont's AMBA

Integrated Degree, M.ACC./B.B.A.

Belmont University’s integrated M.ACC. and B.B.A. degree program is designed to meet today’s needs of those wishing to make accounting a career choice. Today’s accountants must possess much more than just technical accounting knowledge; they must also have a broad understanding of various business activities and possess strong communication, intellectual, and interpersonal skills. In recognition of those additional skills most states, including Tennessee, have passed laws or issued regulations requiring at least 150 hours of higher education to sit for the uniform CPA examination. Also the AICPA requires new members to possess 150 hours of higher education. 

Increasingly, businesses are hiring new professionals who have master’s degrees. These include public accounting firms, manufacturing companies, and service providers in healthcare, finance, and insurance, as well as governmental organizations. Belmont’s integrated accountancy degree is a program which meets employer needs and provides graduates with exceptional career opportunities.

The integrated program is only for accounting concentration students in the Undergraduate School of Business Administration at Belmont University and is designed to be completed in a five-year time period.

Learn more about Belmont's MAcc program

You’ll learn far beyond the classroom at Belmont. Here are just a few of the opportunities in store for you:

  • Engage in monthly professional development events
  • Attend lectures featuring top business professionals
  • Travel to Budapest, Buenos Aires, Dubai, Prague or another international destination as part of our Global Practicum
  • Complete a professional field experience
  • Get customized career guidance from the Jack C. Massey College of Business Career Development Center

AACSB Accredited

Belmont University’s MBA programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB), the premier agency for bachelor’s, master’s and doctoral degree programs in business administration and accounting.

Fewer than 5 percent of business schools worldwide achieve AACSB accreditation, and Belmont is the only private college or university in Tennessee that is accredited by AACSB International for BBA, MBA and accounting programs.

Career Possibilities

  • Advertising Sales Agent
  • Market Research Analyst
  • Purchasing Manager
  • Social Media Marketing Manager
  • Advertising, Promotions and Marketing Manager
  • Marketing Specialist
  • Sales Development Representative

Student Testimonial

Hannah Grubbs

"Belmont has an amazing opportunity where they host career fairs for students. The biggest opportunity I have had was being able to go to one and meet my employer. I worked for Ryman Hospitality and was able to stay with them for an entire year in their marketing division. I think Belmont supplying us with those networking events and career fairs allows us to make those connections and help us progress in our future." 

Alumni Testimonials

"Belmont does a good job of not just insulating you but giving you opportunities outside of the school, and I think that is really important to take advantage of. Dr. John Gonas connected me with a company called ABLE, and it was a fit for me that really changed the course of my life."

Jordan Soderholm, Class of 2012
Co-Founder and Chief Growth Officer, Ranger Station

"My market research course provided me with a unique skill set to assess the retail environment in a high-profile way."

Robert Storrow, Class of 2016
Merchant, Todd Snyder

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Jack C. Massey College of Business

Amy Bennett
Assistant Director of Admissions
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